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Rooted in the philosophy of embracing what’s already there, Groa empowers consumers to claim their confidence and discover beauty that’s 100% their own.
August 25, 2025
By: Lianna Albrizio
Associate Editor
UK-based lash and brown serum brand UKLash is expanding its portfolio to reach the next generation of brow groomers. Nima Pourian, founder of the UK’s top-selling lash and brow serum brand, UKLash, has introduced Groa, a new sub-brand designed to meet the needs of Gen Z and Gen Alpha. The brand is debuting with high-performance lash and brow serums that are prostaglandin-free and peptide-powered at an accessible price point. Entry-Level Beauty Groa is the first lash and brow serum brand...
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